One of my clients went viral on TikTok. Design and production agency, Lami are currently going through a development project building their new studio so I have been making some content around that, to capitalise on all those Reno lovers out there!
When the new concrete floor was drying one of the teams stood in it, leaving some footprints in their quake. I then made a 'whodunnit' series to find the culprit. One of the parts has reached 4.2 million views!
So, why did it go viral?
TikTok is designed to give everyone their 5 minutes of fame and it was wonderful to see it happen for my client.
I chose a trending sone.
I used copy over the video to keep people reading and guessing.
As soon as people started to comment, TikTok worked its magic.